Student-athletes at UK receive unprecedented national exposure thanks to a historic 15-year deal between ESPN and the Southeastern Conference. The financial benefits the school receives annually from the deal provide student-athletes with the country’s top resources to win championships.
“No one is more passionate about basketball than Kentucky fans. It is a phenomena you cannot duplicate anywhere else. When you go there for a big game it is one of the few places I can feel the electricity because it is so important to the people in the stands.” — Dick Weiss, New York Daily News